Cancer is the most-deadly disease in Canada. Yet studies show that up to 40% of cancers can be prevented through simple changes like a healthier diet, and certain foods can reduce the risk by 10, 20, even 37%. But knowing is not the problem, changing habits is. So, we asked: what if cancer prevention came with a savings in the grocery aisle?
Cancer is the most-deadly disease in Canada.
Yet studies show that up to 40% of cancers can be prevented through simple changes like
a healthier diet, and certain foods can reduce the risk by 10, 20, even 37%.
But knowing is not the problem, changing habits is.
But knowing is not the problem, changing habits is.
So, we asked:
What if cancer prevention came with a savings in the grocery aisle?
What if cancer prevention came with a savings in the grocery aisle?
CREDITS:
TANK Worldwide Canada
Marty Martinez / CCO
Marty Martinez / CCO
Sebastián Benítez González / ECD & Copywriter
Camilo Monzón Navas / CD, Head of Craft & Art Director
Scott W. Gray / CD & Copywriter
Chris Paleczny / CD & Art Director
Fran Aguilar Inzunza / ACD & Copywriter
Yuk Yin Szeto / ACD & Art Director
Mary Collier / Copywriter
Mary Collier / Copywriter
Valerie Sandoval / Art Director
William Niño / Art Director
William Niño / Art Director
Maxence Schlenck / Visual Content & Editor
Christine Macdonald / Head of Canadian Commercial
Nicolas Rouleau / Group Account Director
Jacqueline Carvalho / Account Director
Alexandre Desjardins / Sr. Interactive Art Director, UI Design Lead
Mike Nicosia / Technology Director
Marie-Michèle Lanoix / Production Lead
Marion Mason / Creative Excellence Manager
Stephanie Thuell / Social & Influencer Director
Kim Tran / Social Media & PR Specialist
Tara Mullins / EVP, Corporate Communications
Michael Wilson / Client
Marco Décelles / Client
Amanda MacInnis / Executive Producer
Jacqueline Murdoch / Media Planner
Marc Hamelin / Media Planner
Natasha Aquin / Managing Partner
Wilson Barry / Photographer
Diego Medvedocky / Global Creative Partner
Costanza Rossi / Global Craft Partner
Emma Tonetti / Global Head of Creative Management
Emiliano Alvarenga / Global Creative Production Partner
Gabriel Schmitt / Global CCO
🥦🍓🍇🥬🥕🛒
