On March 15th, Ukrainian President Volodymyr Zelensky addressed the Canadian parliament. He asked them to imagine what it would be like if major Canadian cities were under attack, saying, “I would like you to feel this: what we feel every day.” For most people, it’s almost impossible to imagine war at home truly or to feel what the Ukrainian people are feeling. So, coming together to increase empathy and drive donations to support the Ukrainian people, TANK Worldwide, Grey Canada, Rodeo FX and the charity Razom helped Canadians and Americans empathize by showing them what a war-torn Toronto, Montreal and New York would look like.