A branded campaign designed to raise awareness about the year-round threat of shingles among individuals aged 50 and above. Launched strategically ahead of the 2023 flu season.
To get to our campaign imagery, we took into consideration the medical aspect of shingles. Leveraging the most frequent location where the rash appears. Then we cross-referenced the information with our target demographics, and social media listening, and leveraged the body position that worked best with our creative device: the calendar.
